Source: Official Kmusic |
I say that their image is upgrading. It has already matured in Great! This time around they are leveling it up. We are brought to an international concept in "Baam", and this is what might surprise us. I simply say that this concept in the MV might be showing how the group is beginning to try to earn global fans, that if we mean the 9 artists as a whole. But guess a country that is featured in the MV, and who carries its flag.
Love it, nonetheless.
Love it, nonetheless.
From Bboom to Baam
The music might be in some ways similar to their hit "Bboom Bboom". One feature where the two songs are similar is the structure, which includes another synth brass hook as well as another rap part nailed by Daisy, and pre-choruses well-delivered by Jane, who has stood out in the MV, and Taeha, who I find must be given more screen time in future endeavors. Nonetheless, both have gained higher screen times in "Baam" compared to their previous hit. The dance as well makes them move like bells in the chorus. Nevertheless, I love how they do some shuffling as well on that part (remember "Party Rock Anthem"?). And again they took advantage of trends, this time the "Shoot Dance" and "Dame Tu Cosita".
If there's one thing worth noticing here, it's not really the "find the hidden jewel" game (I cannot find it yet). It is how the other members have been more highlighted in this performance. Yeonwoo gains much screen time, taking over refrains. There's something in what she did at "Bboom Bboom" which was translated in "Baam". In fairness, I find it more comfortable to look at.
Jane, meanwhile, stands out more. For me she's the one leveling up in this new release. In their promotional material for the album I find her stunning. That further sinks in here in "Baam". I'm afraid another bias breaker is occurring.
Along with "Baam" is another 4-track release entitled Fun To The World. A good listen, although it seems it has not much challenged what Great! provided. Nonetheless, "Very Very" is my pick on this album. It could have been the single which could have further built an upgraded comeback. Or at least it could be a follow-up to "Baam" (I hoped the same for "Fly" after "Bboom", too bad it was just wishful thinking).
"Only One You" is a fine mid-tempo (?) addition, but I still miss their mellow side, as shown by their first two albums. They really do great singing ballads, especially with Jane and Taeha pulling off good vocals. I hope they could go back to that easy listening side in their future songs.
As much as they returned, controversies have also come back challenging the 9-member girl group. Add to that Nayun's break from performing after it was found that she has "vestibular disorder". The trail the group is going is apparently one that must be overcome with effort. Amidst these challenges, the group remains promising as they continue to work hard promoting the new release. I look forward to future content that will amaze their fans more than "Baam", as well as withstand haters.
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